Tui

click to enlargeAs the legend has it, early in 1889, entrepreneur Henry Wagstaff stopped for a cup of tea at the banks of the Mangatainoka River. He found the water made the finest cuppa he'd ever tasted and decided this would be the ideal place to build a brewery.

In that same year he bought land by the river and established Tui Brewery, Mangatainoka. His dream was to supply "export quality brews to beer drinkers around the colony" and his ales quickly earned a reputation for excellence, with the cry "Make mine a Wagstaff" heard throughout the taverns in and around Pahiatua in the Wairarapa.

Despite being loved by the locals Tui remained pretty much a Wairarapa-Hawke's Bay secret until the 1990s, when Massey University Students adopted Tui as their preferred drop. This led to the expansion firstly through the lower North Island, then through the rest of the country. Today Tui is popular throughout the country with those who like nothing more than to sink a few beers and the chance to take-the-piss with their mates. Doing a Uni assignment on Tui? Well, why not pass for a change with our in-depth history and marketing.

Contact:
Web: http://www.tui.co.nz/

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